The Personalities of Color

The Personalities of Color is an exploration into color psychology through monochromatic commercial fashion photography. Each color has characteristics associated with it and feelings that one gets from viewing certain colors. Using these traits, I created characters for each color. Through fashion, intense styling, hair and makeup, as well as a very intentional directing method, each color has an editorial representation of the key characteristic associated with itself.  “Everything has a place and everything in its place” my mother would say, and that has become the motivation behind this project. I find calm in things that have an order, and a love for the bright and colorful, and have an almost obsessive compulsion to put colorful things in the order they were meant to be, as a rainbow. This project will have an end result of a beautifully designed magazine, where every color is represented with its individualized characteristics.

Screen Shot 2018-06-12 at 11.59.46